InCred Group is a diversified financial services firm headquartered in Mumbai, boasting a workforce of over 3000 employees and 100 branches across India. The group comprises three distinct businesses - ‘InCred Finance’ which is a new-age lending-focused NBFC; ‘InCred Capital’ which is an integrated institutional, wealth and asset management platform and ‘InCred Money’ the integrated B2C and B2B2C digital investment distribution platform targeting mass-affluent and retail segment. Focus on product innovation and cutting-edge technology to meet the constantly evolving customer needs is at the core of InCred’s business proposition.

A Diversified Financial Services Platform


Consumer Loans

Aim to be India’s leading financial services platform providing both personal and education loans

MSME Loans

Aim to be a market leader in loans to educational institutions and anchor-backed loans via partnerships with leading aggregators


Wealth Management

Aim to build one of India’s leading wealth management platforms with a client-centric model focused on giving high-quality advice

Investment Banking

Aim to be a market-leading investment bank providing corporate finance, M&A advisory, private equity fundraising, structured credit as well as bond & loan syndication services to clients

Asset Management

Aim to be India’s leading alternative asset manager focused on differentiated financial products which create significant risk-adjusted returns for clients

Equities Research & Broking

Aim to be India’s best-regarded institutional platform within the next 5 years with a strong market presence

Journey So Far

2016

Acquired NBFC license

Hired the key leadership team consisting of highly regarded subject matter experts

2017

Raised INR 5.85 Billion

4 retail and 5 MSME products launched

100+ employees, 100+ partners

2018

Profitable in the 1st year of operations

Launch of WholeSale Banking

Received LinkedIn Top 25 Startups award

600+ employees, 700+ partners

2019

Received ET Best Brand award

Raised INR 4.27 Billion

Robust AI and ML driven credit models built and incorporated

Launched InCred Wealth, the holistic wealth management platform

2020

Acquisition of MAPE Advisory’s Investment banking platform

Forayed into Equities Research with acquisition of Earnest Innovation Partners

Launch of Asset Management vertical

Acquisition of Vishuddha Capital long only Equities AIF

Acquisition of Qbera, a Fintech lending platform

Partnership with Zomato to offer access to easy credit facilities for restaurant partners

Received ET Best Brand award for the 2nd consecutive year

2021

Launch of InCred Multicap & Healthcare PMS

Strategic partnership with Amazon India to provide business loans to its merchants

Opening of the Dubai and Singapore global wealth offices

Proposed merger of KKR India Financial Services (KIFS) with InCred, to create a lending powerhouse

Received Best Fintech Business Lender by India FinTech Forum (IFTA) 2021

Received ET Best Brand award for the 3rd consecutive year

Group Visionaries

Bhupinder Singh

Founder and Group CEO, InCred

Bhupinder Singh founded InCred Group in 2016 with InCred Finance starting in March 2016, InCred Capital – Wholesale Banking starting in September 2019, InCred Wealth starting in December 2019 and InCred AMC starting in September 2020.

He was also the Head of Corporate Finance division for Deutsche Bank in the Asia Pacific region managing the bank’s corporate coverage, investment banking, capital markets, advisory and treasury solutions businesses.Prior to his move to Asia, he was the Global Head of Deutsche Bank’s Fixed Income Structuring business based in London, covering all aspects of fixed income product structuring.

Anshu Jain

Group Mentor

Mr. Jain is currently President at Cantor Fitzgerald. Prior to this Mr Jain was Co-CEO of Deutsche Bank from 2012 to 2015.

He has previously served on the Prime Minister’s Working Group in Inward Investment in India.He also led Deutsche Bank’s team advising the UK National Treasury on financial stability.